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alex-kreger
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Alex Kreger

Founder & CEO
UXDA
Member since
18 Aug 2016
Location
Riga
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Followed by John Sims, Martha Boyle and 5 others you follow
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Alex's opinions

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Alex Kreger

13 Iconic Innovations to Future-Proof Your Digital Banking Service

Imagine the effortless satisfaction of a single-click purchase on Amazon, one tap Uber hail or the perfectly timed recommendations from Netflix—these aren’t happy accidents from generic experience. They have carefully enriched the digital experience, contributing to multi-billion dollar success. Thousands of banks and Fintechs try to tap into the ...

3 hours /retail /devops Innovation in Financial Services

Alex Kreger

13 Dark UX Traps Financial Brands Must Avoid in Digital Banking Apps

Could a banking app, knowing users' patterns, emotions and fears, possibly push them to make the wrong choice to maximize the company’s profits? In an era in which apps have become the primary financial gateway, the line between empowering and trapping digital users has never been so blurred. Are some financial services already using shady pattern...

07 April 2025 /regulation /retail Innovation in Financial Services

Alex Kreger

New Battle Field: Win Banking Race on the Client's Smartphone

Let’s cut to the chase. Financial institutions have spent decades obsessing over branches, brand identity, and service fees, believing those were the competitive battlefields. But in 2025, that war is being waged on a device that fits in your back pocket—the touchscreen smartphone. If a mobile banking app feels generic, devoid of real innovation, ...

03 April 2025 /retail /predictions Innovation in Financial Services

Alex Kreger

Your App's UX Is Not a Design Problem—It’s a Business Problem

Digital banking has rapidly ascended to the forefront of customer engagement. Yet, despite millions invested in digital app interfaces and innovative functionality, many banks continue to underestimate one vital truth: poor User Experience (UX) isn’t merely a design problem—it’s a hard-hitting business problem. The stakes are high, and ignoring UX...

25 March 2025 /retail /markets Innovation in Financial Services

Alex Kreger

Trust in Digital Banking: From Basic to Strategic UX Integration

If we can land rockets on ocean barges, we can figure out how to make digital banking trustworthy. It’s not about just transferring money faster; it’s about creating an experience so seamless and transparent that customers feel as confident in their banking app as they would in a person standing across the counter. Modern financial technology’s gr...

20 March 2025 /retail /devops Innovation in Financial Services

Alex Kreger

Five Counterintuitive Product Design Strategies for Your Financial App

Modern financial institutions are grappling with an ever-evolving landscape of user expectations and technological advancements. Traditional banking services often fall into the trap of playing it safe, resulting in generic and uninspired user experiences that fail to capture the true potential of digital interaction. But what if the path to succ...

17 March 2025 /retail /devops Innovation in Financial Services

Alex Kreger

Dangers of Mergers and Acquisitions in Banking: Digital Chaos Hurts Customer Experience

When banks merge, the focus is often on cost savings and market expansion. But bigger doesn’t always mean better, especially in the digital world. Today’s customers demand speed, personalization and seamless interfaces. Merging two complex organizations with different digital products can only increase friction for clients. With 55% of users ready...

12 March 2025 /retail /markets Innovation in Financial Services

Alex Kreger

Underestimated Procurement: The Key to Higher Returns in Digital Banking

In the high-stakes race of digital banking and Fintech, one misstep can cost millions in lost customers, brand damage and wasted development. Ironically, that misstep often happens before the project even starts—during procurement. Month after month, the UXDA team meets with banks with grand ambitions to transform their digital products. And somet...

03 March 2025 /retail /devops Innovation in Financial Services

Alex Kreger

Avoid the Generic Digital Banking UX: How to Stand Out in a White-Label World

What if every car brand sold the exact same vehicle produced in the same factory, just with different logos slapped on the hood? You’d go to different car dealerships and ask yourself: Why pick one over the other they are all the same? While the badge might be different, the car itself would look and drive the same, and consumers would struggle to ...

25 February 2025 /retail /identity Innovation in Financial Services

Alex Kreger

Why One-Time Digital Banking App Redesigns Fail

A frequent scenario I encounter as a UX expert in the financial sector is this: a financial executive overwhelmed by the digital transformation wave, asks, "How much does it cost to design a mobile banking app?" Underneath this question lies a critical misunderstanding. It’s not just about cost—it’s about creating a continuously evolving...

20 February 2025 /retail /devops Innovation in Financial Services

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Alex writes about

  • artificial intelligence
  • payments
  • regulation & compliance
  • people
  • wealth management
  • retail banking
  • sustainable
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • identity
  • markets
  • covid-19
  • predictions

Alex's opinion archive

  • 2025 (18)
  • 2024 (36)
  • 2023 (23)
  • 2022 (7)
  • 2021 (7)
  • 2020 (5)
  • 2019 (2)
  • 2018 (6)
  • 2017 (3)
  • 2016 (8)

Latest groups joined by Alex

  • Finance 2.0

  • Online Banking

  • Disruption in Retail Banking

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