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Ekaterina Andreeva

Software Engineer
Kriya Finance Limited
Member since
04 Feb
Location
London
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

I am a Senior Full-Stack Developer specialising in scalable fintech solutions, digital automation, and product development. With over 10 years of experience in .NET frameworks, I have built high-impact financial technology solutions for companies in the UK, the US, and beyond, including Buy Now Pay Later (BNPL) product with embedded Know Your Customer (KYC) functionality and a strong emphasis on risk analysis and fraud prevention.

Experience

Senior Software Developer
Kriya Finance
Feb 2022 - Present
Developed parts of a Buy Now, Pay Later (BNPL) system that evolved into one of Kriya's flagship products. Led the design and implementation of a centralised client onboarding application with integrated KYC (Know Your Customer) functionality, embedding it within Kriya's main flagship products. This solution addressed critical customer pain points, significantly enhancing client satisfaction and loyalty to Kriya. Led the development and rollout of a new onboarding process specifically for Sole Trader clients, complete with a customised risk assessment model - a key requirement for securing the deal with an important marketplace which also resulted in a noticeable revenue increase and is keeps growing.
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Latest opinions

Ekaterina Andreeva

Combatting Rising Fraud in the B2B Sector. How Fintech Solutions Can Help.

Taking Serious Fraud Seriously According to The Global Fraud Report 2024, almost every 10th order of goods or services is fraudulent. 3.3% of all orders accepted by merchants were fraudulent. While 5.8% of all orders were rejected due to suspicion of fraud. According to the merchants who participated in the survey, the main reason for such a hig...

29 March 2025 Fintech innovation and startups

Ekaterina Andreeva

Start-Up Lessons: How Heatmaps, A/B Testing, and Funnel Reports Shape Product Success

I want to share insights into building user-centric solutions based on my experience working in a FinTech start-up for over three years. I played a key role in developing several flagship products from scratch. I’ll begin with a quote from Steve Jobs: “People don't know what they want until you show it to them.” This encapsulates the start-up app...

18 March 2025

Ekaterina Andreeva

How Fintech Solutions Are Reshaping B2B eCommerce in the UK

Digitalization Trends in B2C and B2B B2B eCommerce – or products and services exchange between companies via electronic platforms – is growing at a towering rate. According to Statista’s report, its share in the B2B e-commerce market in the UK rose to 46% in 2024 from 33% in 2023 and it is projected to be 56% by the end of 2025. That is quite an ...

20 February 2025 Fintech

Ekaterina writes about

  • wholesale banking
  • start ups
  • financial inclusion
  • financial crime
  • predictions

Ekaterina's opinion archive

  • 2025 (3)
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Vivek Joshi

Vivek Joshi
Software Engineer at Suncorp Bank

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