Frank Moreno

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CMO

Entersekt

Member since

27 Apr 2023

Location

Bedford

Bio

I have worked in the enterprise and infrastructure software space for over 20 years, in a number of senior-level marketing roles. I’m currently the CMO at Entersekt, an Accel-KKR portfolio company focused on digital banking fraud prevention and payment security.

Before this I was CMO at HelloTeam, VP of Solutions Marketing at Bottomline, and head of worldwide marketing at Datawatch (acquired by Altair).

I’ve worked in large and small public companies, billion-dollar global, private companies and smaller, high growth, venture-backed companies.

I really enjoy building/transforming marketing into data-driven, revenue focused teams anchored in product marketing competency.

My roles have provided me experience and leadership across most core marketing disciplines - branding, revenue marketing, marketing operations, product launch, go-to-market strategy, market-driven product management, messaging/positioning, buyer and user personas, product evangelist, and content expert.

Experience

Head of worldwide marketing

Datawatch (acquired by Altair)

Apr 2017 - May 2019

I helped lead a successful turnaround and exit/acquisition, increasing our stock price over 250% in 3 years. In my role I led product, solutions, services and industry marketing; content and go-to-market strategy; digital marketing; demand gen; communications; partner marketing; field marketing and customer success.

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Latest opinions

Banks must rethink how they protect SMB clients

Banks have traditionally focused on servicing enterprise clients or individuals, expecting small and medium businesses (SMBs) to fit in and find an offering that best suits their needs. But the rapid rise in fraud aimed at smaller businesses requires a solution that is appropriate for SMB clients, which remain the growth engine for many banks – an...

02 April 2025 Banking

U.S. banks in danger of getting a red card at 2026 FIFA World Cup

In a little over a year, North America will play host to the 2026 FIFA World Cup. And, with concerns already mounting around the red tape surrounding the 5.5 million fans expected to descend on 11 U.S.cities, banks have been warned that they should beef up their fraud protection for the hundreds of millions of additional transactions ahead of and ...

25 March 2025 Exposing Financial Crime

Striking the right balance to combat rising APP fraud in the U.S.

APP fraud has been steadily increasing, with losses projected to reach around $3.08 billion by 2026. This reflects a significant increase from previous years. In response to this global challenge, Britain’s Treasury (HMT) last year published draft regulations that would allow banks to delay outbound payments for up to 72 hours if fraud was suspec...

19 February 2025 Digital Banking