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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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16
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154
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

As Founder and CEO, S. Ketharaman provides overall direction and leadership toward setting and achievement of GTM360's goals and objectives.

Experience

Founder and CEO
GTM360 Marketing Solutions
To Present
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Latest opinions

Ketharaman Swaminathan

DeepSeek - Engineering Innovation Or Financial Jugglery?

When consumers are asked to pay for some product or service, they think twice about whether to consume it. There's a cognitive overhead in all decisions but the one involved in micropayments is acute because it's more mentally taxing to decide whether or not to spend, say, $0.10 to read an article than the $0.10 itself. Ergo, as Byrne Hobart notes ...

06 February 2025

Ketharaman Swaminathan

Unveiling What Merchants And Banks Learn About You When You Tap Your Credit Card

Among others, the credit card value chain comprises the following entities: Consumer (aka Customer, Cardholder), who uses the credit card to pay for the purchase Merchant (aka Store, Retailer), who sells what the consumer purchases Issuer Bank, which issues the credit card to the consumer Acquirer Bank, which issues the POS terminal and Merchant ...

11 November 2024

Ketharaman Swaminathan

CBDC - Utopia or Dystopia?

Central Bank Digital Currency is digital cash. Like paper currency notes, it's issued by the central bank and does not bear interest. Also, like paper currency notes, it's legal tender. At its inception, CBDC was supposed to be based on the blockchain. We don't hear much about that facet of it nowadays. At least 130 countries have announced plans f...

30 September 2024

See all 154 opinions by Ketharaman

Latest comments

Monzo co-founder Blomfield predicts AI will wipe out software engineering jobs

I've been asked many times why, as a Chemical Engineer, I landed up in IT. I tell them that when I graduated in Chemical Engineering as far back as 1985, chemical plants were highly automated and hardly required any humans. OTOH, then, and now, IT is a very manual job requiring a lot of human workers (which is why the IT industry has absorbed tons of engineers, not only from the traditional Computer Science and Electrical Engineering fields, but also from chemical, civil, mechanical, and other core engineering branches). For the first time, I see a shift in that paradigm. Going by my own dabbling with ChatGPT for coding, coding is ceasing to be manual and is poised to become highly automated. Ergo I can easily get behind Tom Blomfield's analogy of software engineers tending their own farms in the past to being replaced en masse by combine harvester now. 

04 Apr 2025 11:33 Read comment

Santander scores victory in APP fraud retrieval case

Kudos to the court for this verdict. 

In my blog post titled Fraud v Scam: Who Is Liable For Cybercrime and many subsequent comments, I'd said:

"People want to hold the Alleged Scammer's bank responsible on the ground that it opened an account in the name of the Alleged Scammer despite doing KYC. They seem to assume that KYC is character certification. But it's not. As long as you produce the necessary KYC documents, a bank is not under any obligation to vet your character before opening an account in your name (Not legal advice.)".

In response, some people claimed that payee bank is indeed responsible for vetting the payee as part of KYC / KYB and should not open an account for him / her.

This verdict renders the point moot. Even assuming that the payee bank is responsible and has failed in its duty, this verdict makes it clear that that's a different infraction and that the payee bank is still not responsible to the payor / victim for his / her loss.  

01 Apr 2025 16:06 Read comment

CFPB set to ditch BNPL rule

Great stuff. Just like the dropping of frivolous lawsuits against Zelle, CapitalOne, etc.

31 Mar 2025 11:31 Read comment

See all 4654 comments by Ketharaman

Ketharaman writes about

  • artificial intelligence
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  • cryptocurrency
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  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

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  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
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