The explosion in the number of super app users over the past decade is staggering: China’s WeChat now has around 1.38 billion monthly active users (MAUs); India’s Paytm has 100 million; Argentina’s Mercado Libre has 56 million; UAE’s Careem has 48 million; and Indonesia’s Grab has 41.9 million MAUs. In 2022, Gartner forecasted that 50% of the ...
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