Latest opinions that Alex Kreger has shared on Finextra

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Alex Kreger

Founder & CEO

UXDA

Member since

18 Aug 2016

Location

Riga

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Alex's opinions

Banking Technology: Delivering the Next-Gen UX to Surpass Disruption

As the usage of physical cash diminishes and digital consumption skyrockets, traditional banks are undergoing a seismic shift to adapt to changing customer preferences. Digital transformation is reshaping industries and consumer behaviors, and the banking sector stands at a crossroads, poised to redefine our financial experiences in unprecedented ...

24 October 2023 /retail /cloud Disruption in Retail Banking

How to Align Product Design with Brand Strategy in Digital Banking

Leading tech companies embed their competitive edge in digital products, setting the stage for success from the start. However, traditional financial firms face a challenge here, especially when adopting white-label digital solutions. Aligning them with their unique business essence and customer needs is tough. In finance, digital transformation i...

17 October 2023 /retail /identity Banking Strategy, Digital and Transformation

Prevent Sabotage of Customer Experience in Digital Banking

Almost every financial institution invests a lot of effort and money into improving customer experience (CX) in the banking service they provide. This is the main way to ensure a competitive advantage in the digital age. Unfortunately, sometimes results are pitiful. What could be the reasons behind a bad outcome of digital product design in financ...

12 October 2023 /people /retail Digital Banking

Apple Enters Open Banking: A New Milestone in Digital Banking Experience

In September 2023, Apple launched the iPhone Wallet app integration with UK users' current account balances and transaction history. The Apple Wallet app's integration with the Open Banking API allows users to get their checking account balance directly from their bank. Throughout history, banks has remained a closed industry, monopolizing the maj...

04 October 2023 /retail /markets Open Banking

Banking Innovation: Do Not Let Your Mindset Stop You

Our perception of the world is determined by the rules instilled from childhood. And often, this mindset becomes an obstacle to innovation in banking service design. Many simply do not notice the opportunities that open up in front of them. And those who have broken the usual rules and look at the world differently have an advantage. And we see th...

25 September 2023 /people /retail Digital Banking

Prepare for a UX Marathon in Banking Because Design Sprints Will Not Help

There is one similarity in the world of sports and banking services design. I'm talking about two approaches — sprinting and marathon running. Picture two renowned athletes, Usain Bolt and Eliud Kipchoge. Bolt, the world's fastest sprinter, is recognized by the majority of people. He holds the 100-meter sprint world record with an astounding time ...

18 September 2023 /retail /devops Digital Banking

Banking Customer Experience Improvement in Digital Services

In modern banking landscape, the key to client satisfaction and financial brands profitability lies in the excellence of digital services. Today's consumers demand more than reliable transactions and secure storage of their funds; they seek seamless, intuitive and emotionally resonant interactions with their financial institutions. It is not enoug...

14 September 2023 /people /retail Digital Bank Transformation

Improve Customer Satisfaction in Banking with UX Audit

Many digital banking platforms are in urgent need of updating. Banks know that changes are needed, and their customers are also demanding and waiting for this. However, not every financial institution can immediately invest the time and enormous resources required to achieve a digital transformation. So where do they start and what can they do to ...

04 September 2023 /people /retail Banking Strategy, Digital and Transformation

Financial Innovation Flourishes Only in Design-Mature Organizations

The digital world is evolving at a breathtaking pace. New technologies like generative AI, blockchain, embedded finance and the metaverse promise to fundamentally change the user experience, and those who do not adapt will be left behind. But, how ready are financial companies to implement these innovations in their products? It depends on their d...

08 August 2023 /people /retail Digital Bank Transformation

Generative AI in Banking: Benefits, Outcomes, Use Cases

There's no doubt about the huge potential and possibilities of ChatGPT alike generative Artificial Intelligence (AI) in digital banking and conversational banking in particular. AI is already used in digital banking to improve the customer experience, automate processes, and reduce the risk of fraud. But the hyper-personalization of banking opens ...

05 June 2023 /markets /predictions Artificial Intelligence and Financial Services

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